On an average, 55% of people that come to your home-page are going to exit without exploring further.
The performance of your home page determines how users engage with your company. Companies that require an easier interaction on their home page (say, simply signing up to show their interest) have it easier than others that requires a longer engagement (say, an e-commerce website that wants you to pay $1,000 for an iPhone). That said, you have to put a significant amount of firepower to ensure your home-page stays competitive. Here are five things to look at when optimising your home page.