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Growth - Tech

Love insights, not data.

 

http://evado.com/solutions/investigator-led/ With all the hype around big data and AI, it is easy to forget why we look at data in the first place.

I can’t go one day without reading about big data. Companies often proudly proclaim how they have access to millions of data points (well, not anymore since a certain Ivy League-brand brought disrepute to the whole story). In the zeal to think big, we often forget why we were looking at the data in the first place.
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Tech

You’re doing A/B tests wrong. Do this instead.

Taking A/B test results at face value goes against the fundamentals of experimentation.

A few weeks ago, I was in a meeting with a very senior product manager, with about decade and a half of experience in PM. He proudly mentioned that the company runs hundreds of A/B tests and experiments every day. They take the results of the experiments and use it to tweak the product.

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Growth - Marketing

So you’re the CMO of your own startup. What now?

Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got to own marketing! Yay. There’s just one problem.

You have never done marketing before.

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Growth

How to hire your first 10 employees?

Hiring the right core team can get you to traction quickly.

First time startup founders often have a tough time hiring their core team – mainly because they are waiting for the perfect blend of experience, background, and passion. It’s time to appreciate the fact that you cannot do everything on your own. If you keep the following in mind, the indomitable task of hiring your first employees will be a cinch (well, not really a cinch, but it will be easier).
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Growth

Hiring your first Product Manager.

Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting task.  There are no Ivy League courses you can hire from without a second thought.  Also, who is a PM really?

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