With all the hype around big data and AI, it is easy to forget why we look at data in the first place.
Taking A/B test results at face value goes against the fundamentals of experimentation.
A few weeks ago, I was in a meeting with a very senior product manager, with about decade and a half of experience in PM. He proudly mentioned that the company runs hundreds of A/B tests and experiments every day. They take the results of the experiments and use it to tweak the product.
A lot of people talk about Design Thinking as a management principle that makes certain product designers special. Chances are that you already apply Design Thinking principles to your everyday product work anyway, although without actively thinking about it.
On an average, 55% of people that come to your home-page are going to exit without exploring further.
The performance of your home page determines how users engage with your company. Companies that require an easier interaction on their home page (say, simply signing up to show their interest) have it easier than others that requires a longer engagement (say, an e-commerce website that wants you to pay $1,000 for an iPhone). That said, you have to put a significant amount of firepower to ensure your home-page stays competitive. Here are five things to look at when optimising your home page.