http://homemadeproductions.co.uk/media/the-boo-and-the-boy-10/ Our philosophy is to first intimately understand what the company or the founder wants out of the launch. Then work closely with the company to assess what metrics they want to impact (mindshare, profitability or, simply, revenues). Next, we work with key stakeholders and customers to appropriately build or position the product for maximum impact.
The aim is to build a product or service the company can be proud of, and profit from--not a witty advertising campaign or an award-winning PR stunt.
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