Advertisers have seen a noticeable drop in impressions and increase in CPC with Facebook recently. It’s not surprising given the platform is pushing organic content from friends and family, and is facing tremendous amount of flack for providing a questionable level of user information to advertisers.
Digital marketing agencies are a dying breed. If you are one, or you are using one, keep in mind the three things you need to do to ensure you don’t end up dead.
As I see it, digital marketing agencies are not set up for success. Every time I have used a marketing agency myself, it has been a stop-gap arrangement until I could set up my own team.
Marketing agencies are destined to die, and if you rely on one, you’ll die with it.
– Mike Templeton, Foxtail Marketing
There are multiple issues with the way marketing agencies operate today. Not that all marketing agencies are out to screw their clients, they have simply gone and done what ad agencies (and Mad Men) have taught them.