Tag Archives: Growth

Growth - Marketing

So you’re the CMO of your own startup. What now?

buy research accutane Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got to own marketing! Yay. There’s just one problem.

You have never done marketing before.

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Growth

#5things to do to avoid algo-burn

Algorithms from Facebook, Twitter, and Google have a disproportionate impact on publishers and large corporations alike, how do you protect your company against the impact of an algo gone rogue?

Recently, LittleThings – an online publisher focused on inspirational content targeted at women – announced that Facebook’s latest algorithm shift was going to be fatal for them.  While Facebook has been making changes to its newsfeed algorithm consistently over the last few years, no one was prepared for the dramatic consequences of the early-January change.

No previous algorithm update ever came close to this level of decimation.

 – Joe Speiser

The reality is that as a platform, Facebook wields more power than it ideally should.  Also, can you really blame Facebook for it?  It has to run its own business and you have to run yours.  Eventually, the company is going to do right by its own users.

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