Tag Archives: User Behavior

Tech

You’re doing A/B tests wrong. Do this instead.

Taking A/B test results at face value goes against the fundamentals of experimentation.

http://akinabridalcouture.com.au/products/la-sposa-millar/ A few weeks ago, I was in a meeting with a very senior product manager, with about decade and a half of experience in PM. He proudly mentioned that the company runs hundreds of A/B tests and experiments every day. They take the results of the experiments and use it to tweak the product.

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