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Taking A/B test results at face value goes against the fundamentals of experimentation. A few weeks ago, I was in a meeting with a…
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got…
With all the hype around big data and AI, it is easy to forget why we look at data in the first place. I…
Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting…
Taking A/B test results at face value goes against the fundamentals of experimentation. A few weeks ago, I was in a meeting with a…
How do you feel when you’ve set up great SOPs and no one follows them? More systems fail due to people not following…
It is important to understand how we are different from a design agency or a marketing company. We are an extension of your product…
There are less creepy ways you can use Facebook to understand your audience and help serve them better. As a user, you’re probably reading…