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Taking A/B test results at face value goes against the fundamentals of experimentation. A few weeks ago, I was in a meeting with a…
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got…
Digital marketing agencies are a dying breed. If you are one, or you are using one, keep in mind the three things you need…
On an average, 55% of people that come to your home-page are going to exit without exploring further. The performance of your home page…
Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting…
How do you feel when you’ve set up great SOPs and no one follows them? More systems fail due to people not following…
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got…
It is easy for founders, CXOs, and commercial leaders to blur the lines between a product leader and a technical leader. Most outcomes of…