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Taking A/B test results at face value goes against the fundamentals of experimentation. A few weeks ago, I was in a meeting with a…
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got…
On an average, 55% of people that come to your home-page are going to exit without exploring further. The performance of your home page…
There are less creepy ways you can use Facebook to understand your audience and help serve them better. As a user, you’re probably reading…
It is important to understand how we are different from a design agency or a marketing company. We are an extension of your product…
Algorithms from Facebook, Twitter, and Google have a disproportionate impact on publishers and large corporations alike, how do you protect your company against the…
The advantages of manufacturing in China cannot be overlooked, but neither can their challenges. If this is your first time launching a brand new…
Hiring the right core team can get you to traction quickly. First time startup founders often have a tough time hiring their core team…