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Taking A/B test results at face value goes against the fundamentals of experimentation. A few weeks ago, I was in a meeting with a…
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got…
It is easy for founders, CXOs, and commercial leaders to blur the lines between a product leader and a technical leader. Most outcomes of…
Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting…
Hiring the right core team can get you to traction quickly. First time startup founders often have a tough time hiring their core team…
Advertisers have seen a noticeable drop in impressions and increase in CPC with Facebook recently. It’s not surprising given the platform is pushing organic…
It is important to understand how we are different from a design agency or a marketing company. We are an extension of your product…
Digital marketing agencies are a dying breed. If you are one, or you are using one, keep in mind the three things you need…