There are less creepy ways you can use Facebook to understand your audience and help serve them better. Facebook has become a massive place for businesses to advertise. From book advertisement to local plumbing companies to giants like Nike, everyone is wanting to get their ads shown as…

Algorithms from Facebook, Twitter, and Google have a disproportionate impact on publishers and large corporations alike, how do you protect your company against the impact of an algo gone rogue? Recently, LittleThings – an online publisher focused on inspirational content targeted at women – announced that Facebook’s latest…

Digital marketing agencies are a dying breed. If you are one, or you are using one, keep in mind the three things you need to do to ensure you don’t end up dead. As I see it, digital marketing agencies are not set up for success. Every time…