There are less creepy ways you can use Facebook to understand your audience and help serve them better. As a user, you’re probably reading a lot today about Cambridge Analytica’s “breach” of Facebook audience data and possibly getting a little scared about sharing too much information.  As a…

Algorithms from Facebook, Twitter, and Google have a disproportionate impact on publishers and large corporations alike, how do you protect your company against the impact of an algo gone rogue? Recently, LittleThings – an online publisher focused on inspirational content targeted at women – announced that Facebook’s latest…

Digital marketing agencies are a dying breed. If you are one, or you are using one, keep in mind the three things you need to do to ensure you don’t end up dead. As I see it, digital marketing agencies are not set up for success. Every time…