Whether you are a startup founder or a legacy MNC trying to disrupt your existing processes, hiring a Product Manager can be a daunting task.  There are no Ivy League courses you can hire from without a second thought.  Also, who is a PM really?

It is easy for founders, CXOs, and commercial leaders to blur the lines between a product leader and a technical leader.  Most outcomes of both roles appear to be common, so it isn’t surprising.