The advantages of manufacturing in China cannot be overlooked, but neither can their challenges. If this is your first time launching a brand new product, you have a lot to learn. Don’t let that dampen your spirits. We’re here to help. Here is everything you need to know when getting started in outsourcing manufacturing to China.
With all the hype around big data and AI, it is easy to forget why we look at data in the first place.
Taking A/B test results at face value goes against the fundamentals of experimentation.
A few weeks ago, I was in a meeting with a very senior product manager, with about decade and a half of experience in PM. He proudly mentioned that the company runs hundreds of A/B tests and experiments every day. They take the results of the experiments and use it to tweak the product.
Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got to own marketing! Yay. There’s just one problem.
You have never done marketing before.
