Guest Post - Tech

What is Lean Product Development?

Lean product development is an approach to developing products that focuses on reducing waste, speeding up delivery, and increasing profit. This approach to product development is used by dozens of successful companies, including John Deere, Nike, and Intel. Originally formulated by Toyota, lean product development is a great approach for new businesses seeking to capture the most customer value with the least amount of waste. Here’s what entrepreneurs need to know about lean product development.

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Guest Post - Services

Manufacturing in China: The Ultimate Guide for First Timers

The advantages of manufacturing in China cannot be overlooked, but neither can their challenges. If this is your first time launching a brand new product, you have a lot to learn.  Don’t let that dampen your spirits. We’re here to help. Here is everything you need to know when getting started in outsourcing manufacturing to China.

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Growth - Tech

Love insights, not data.

 

With all the hype around big data and AI, it is easy to forget why we look at data in the first place.

I can’t go one day without reading about big data. Companies often proudly proclaim how they have access to millions of data points (well, not anymore since a certain Ivy League-brand brought disrepute to the whole story). In the zeal to think big, we often forget why we were looking at the data in the first place.
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Tech

You’re doing A/B tests wrong. Do this instead.

Taking A/B test results at face value goes against the fundamentals of experimentation.

A few weeks ago, I was in a meeting with a very senior product manager, with about decade and a half of experience in PM. He proudly mentioned that the company runs hundreds of A/B tests and experiments every day. They take the results of the experiments and use it to tweak the product.

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Growth - Marketing

So you’re the CMO of your own startup. What now?

Your cofounder and you have been dreaming of starting out on your brand new startup idea. As you divided up the responsibilities, you got to own marketing! Yay. There’s just one problem.

You have never done marketing before.

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